Media & Digital Specialist at Campari Group
GiuseppeCV
Carito(he/him)
I lead media and digital strategy for Campari Group brands, managing media budget across every channel.
That's me!
6+
years across agencies and brand side
€€€+
yearly media and digital budget managed
9
Campari Group brands in my portfolio
8+
external agencies coordinated
Brands I worked with
- Aperol
- Campari Soda
- Crodino
- Averna
- Braulio
- Cynar
- Wild Turkey
- Campari Academy
- Del Professore
- Ferrari Lunelli
- ABB
- Whirlpool
- Burger King
- American Express
I turn strategy into activation at scale.
About me
Digital & Media Specialist with 6+ years of experience spanning top agencies (VML, CPM, Omnicom) and brand-side roles. Today I lead media and digital strategy for nine Campari Group brands, across ATL, BTL, paid media, TV, CTV, OOH, social, CRM and e-commerce.
From launching Aperol’s first TikTok logo take-over in Italy to live events with 6,000+ attendees alongside Achille Lauro, Rkomi, Rose Villain and Gaia, and sport partnerships like Cynar × Venezia FC.
I thrive on complexity: multiple brands, multiple agencies, one coherent vision, always delivered with precision.
- Based inMilan, Italy
- Current roleMedia & Digital Specialist
- Open toFull-time roles
Professional skills
- Digital Marketing Strategy
- Media Planning & Buying
- ATL
- BTL
- Programmatic
- Paid Social
- Amazon Ads
- Omnichannel Strategy
- Content Strategy
- CRM & Email
- E-commerce Marketing
- Content Production
- Budget Ownership
- Agency Management
- UX & UI Management
MarTech stack
- Sprinklr
- Meta Ads
- Amazon Ads
- GA4
- DV360
- Meltwater
- MailChimp
- MS Dynamics
- WordPress
- Figma
- Photoshop
- Illustrator
- Lightroom
- DaVinci Resolve
- CapCut
- Canva
- Claude
- Weavy
Languages
- Italian Native
- English Fluent
- Spanish Basic (learning on Duolinguo 👀)
- French Basic
KPIs I track daily
- Reach
- GRPs
- OTS
- ROAS
- VTR
- CTR
- CPL
- Engagement Rate
- and many more…
Interests
- Music
- Travel
- Movies
- Manga & Anime
- Gaming
- TV Series
Education
Master's Degree in Marketing and Communication
IULM University, Milan
110/110
Bachelor's Degree in Linguistic and Cultural Mediation
Università degli Studi di Milano, Milan
Work experience
From agency project management to leading media for a multi-brand spirits portfolio.
Sep 2022 – Now
Media & Digital Specialist
Campari Group
I manage all media and digital activities for a portfolio of nine brands: ATL, BTL, social, CRM, websites, paid advertising, video strategy, programmatic, TV and CTV.
- Managed and optimised media budget across programmatic, paid social and e-commerce, coordinating 8 external agencies.
- Owned Aperol’s end-to-end digital and media strategy, from brief to go-live, with consistent YoY growth in reach and conversion from 2022;
- Production of digital and social media amplification for Aperol’s major marketing activities in Italy:
- Aperol Rock’in Venice – 2022 – Rock’in 1000 with Achille Lauro
- Aperol Rock’in Rome – 2023 – Rock’in 1000 with Rkomi
- Aperol Festa del Redentore Drone Show 2024
- Aperol Festa del Redentore – Rose Villain’s Concert 2024
- Aperol Festa del Redentore – Gaia’s Concert 2025
- Led production and media planning of two national Crodino TVC launches and the Braulio TVC “La montagna in ogni sorso”.
- Built the Cynar × Venezia FC partnership across content, social and TV.
- Digital and OOH media strategy and content production of Campari Soda Milan Design Week 2026
- Built Casa Braulio’s web presence from scratch to drive traffic to cellar tour bookings.
- Defined bidding and keyword strategy on Amazon Ads for the full portfolio with a positive inpact on ROAS overall.
- Build of Trade Marketing (On-Premise and Off-Premise) activities support and amplification.
Brands: Aperol, Campari Soda, Crodino, Cynar, Braulio, Averna, Wild Turkey, Del Professore, Campari Academy
Jan 2022 – Aug 2022
Marketing Specialist
Raffles Milano
- Increased student enrollment by +10% vs previous year by redesigning lead generation and nurturing across Meta, LinkedIn and email.
- Full P&L ownership of A&P budget.
- Managed a 5-person sales team, aligning commercial targets with marketing activities.
- Produced orientation events, student fairs and open days on and off campus.
Mar 2021 – Jan 2022
Project Manager
Wunderman Thompson (now VML)
- Delivered integrated campaigns for 6 simultaneous clients across ATL, BTL, social and events, with WPP partner agencies.
- Launched ABB’s “The Future is Not a Commonplace” campaign on EV charging across digital, social, OOH and print.
- Managed Ferrari Lunelli’s social editorial plan during its first season as Formula 1 sponsor.
- Supported Crodino’s “Staying Human” campaign with Zelig and a cast of comedians.
Clients: Crodino, Ferrari Lunelli, ABB, Whirlpool EMEA, Burger King, Conad, Tozzi Green
Nov 2020 – Feb 2021
Client Service Executive
CPM Italy (Omnicom)
- Improved in-store communication for American Express by analysing data from a remote sales force network.
- Built an e-commerce database analysing 400+ websites to map small-business payment behaviour.
Client: American Express
Feb 2020 – Jul 2020
Junior Business Analyst
The-RoS S.r.l.
- Supported business development through competitor analysis and financial statement review.
- Built a Made in Italy product database for a large-scale retail market entry project.
Selected projects
Aperol · 2026
"21st of June" TikTok Logo TakeOver
Launched Aperol’s TikTok profile with the first “Logo take-over” ever made by an alcohol brand in Italy, from strategy to content creation.
- 23Mimpressions in 24 hours
- 6.5M+reach
- 98%positive sentiment
- +15%VTR vs benchmark
Aperol · 2025
Aperol "Festa del Redentore" - Videoclip "Chiamo io, Chiami tu" w/ Gaia
Content Production on YouTube and Social Media for Gaia’s “Festa del Redentore 2025 – Live in Venice” with Aperol.
- 23Mviews on YouTube
- +45%Reach core target
Aperol · 2024
Aperol "Festa del Redentore" - Videoclip "Click, Boom Boom" w/ Rose Villain
Production of “Click, Boom Boom” music videoclip and social collaterals during Aperol Festa del Redentore 2024 with Rose Villain, with her iconic concert in Venetian Laguna.
Aperol · 2024
Aperol Droneshow "Festa del Redentore 2024"
Content production of YouTube main video and social media collaterals for Aperol’s Drone Show during Festa del Redentore 2024 in Venice.
- 6.2Mviews on YouTube
Aperol · 2023
Aperol RockinRome w/ Rkomi & Rockin1000
Production of music videoclips and social media content for “Aperol RockinRome 2023” in Rome with Rockin1000 and Italian singer Rkomi.
- 15Mviews on YouTube
- 3music videoclips
Aperol · 2022
Aperol RockinVenice w/ Achille Lauro & Rockin1000
Digital amplification with RockIn’1000, Achille Lauro and Rkomi, plus production of 2 branded music videos.
- 15Mviews on YouTube
- 2music videoclips
Braulio · 2025
"La montagna in ogni sorso" Campaign
Strategy and production of Braulio’s new TVC for brand’s 150 years “Braulio. La Montagna in ogni sorso”.
Aperol · 2026
"L'Unico. Per tutti." Campaign
National launch of the Aperol campaign across TV and CTV during Worlds 2026.
Campari Soda · 2026
"Mai preparati, ma sempre pronti"
Strategy and content production of CampariSoda new positioning videostrategy campaign “Mai preparati, ma sempre pronti” across Digital and Social Media.
- +15M views cross-channel
- 5videos
Cynar · 2024
Cynar × Venezia FC Launch Campaign
Strategy, production and amplification of the partnership across digital, social and TV.
Campari Soda · 2026
Milano Design Week 2026
Digital and OOH media strategy and content production of Campari Soda Milan Design Week 2026
Crodino · 2025
"Prendila alla leggera, stappa un Crodino!"
Strategy, production and planning of “Analcolico sorprendente. Gusto travolgente” and “Prendila alla leggera”.
- 2national TVCs
Averna · 2023
Averna Spazio Open - Palermo
Media strategy and content production of Averna Spazio Open in Palermo across digital, CRM and social media channels.
Wild Turkey · 2025
Wild Turkey Family
Supporting Brand Ambassadors project “Wild Turkey Family” across digital and social media channels for the brand Wild Turkey.
ABB · Wunderman Thompson
"Il futuro non è un luogo comune"
Launch of ABB’s EV charging campaign across digital, social, OOH and print.
- 4channels integrated
- 4 M reach
Let's build what comes next.
© 2026 Giuseppe Carito